Are you aware of the words you say?

Do you know how others hear them every day?

Could you be self-minimizing?


Without realizing?

Instead of minimizing,

could you be maximizing?


It's about relieving ourselves,

of those self-minimizing words,

that question our worth,

while questioning our motives. 

It's about moving forward,

with a more positive mindset.

To intentionally choose words,

that better reflect who we are.

Most of us don't realize the extent to which we're minimizing ourselves.

 Take this 2 minute quiz to find out for yourself.

Program Details


Most common reasons cited by women who routinely minimize:

  • I'm afraid to be seen as strident or aggressive.

  • It feels polite and friendly.

  • I prefer to avoid conflict, I'm a people-pleaser.

Most common examples of minimizing language usage:

  • Over-apologizing.

  • Softening speech to not come off too strongly.

  • Qualifying yourself before expressing your well-thought through ideas.


This three-week program is a blend of on-demand video lessons, a private online group forum for peer support along with interactive ZOOM sessions.


You'll receive:

  1. A process rooted in the science of breaking habits

  2. A Workbook to develop a daily practice - about 15 minutes/day

  3. Peer support and 1on1 coaching from JoAnn

  4. Access your program when it suits you best.


You will connect with women around the world in different industries all on a similar journey. Together, you will get stronger and increase your comfort in expressing yourself more confidently in our dedicated private online space.

JoAnn facilitates group discussions to help you figure out how best to bring the material into your life. Numerous personal touch points along the way will help you stay on track.

By the end of the program, you will understand the drivers of your habit, appreciate the impact your use of passive language has on others and you'll have started to embed stronger verbal habits that are more in line with who you are.

The next Cohort begins on February 1, 2021.


“This concept is so important and the way the content was structured really brought it all to life for me."

Louise Duncan, Managing Director, TetraMap International, Auckland, NZ

“This program was a far greater eye-opener than I expected! It was impactful in many positive ways. The online content, virtual meetings and workbooks were very helpful and brought more awareness to even those slight moments when I use diminishing language. I had many "oh! I say that too!' realizations which surprised me because it had always been ingrained in my communication"

Jeannine Rothblott, Marketing Consultant, Toronto, Canada

"This has been such an influential experience for me; I have more awareness of the language I (and others) are using and I can feel myself shifting a little more every day to language that demonstrates my confidence and capability. I can't recommend it enough!" 

Sarah B Rawz, Business and Empowerment Coach, Southwest Virginia, USA

women talking cultivate

Program Schedule

  1. Before We Begin - How to Break Habits 

  2. ZOOM Intro Group Session 

  3. Session 1 - Considering Covid's Impact and Raising Your Awareness  

  4. Session 2 - Your Personal Brand - How Do You Want Us to See You?

  5. Session 3 - Replacing Your Words and Practicing Everyday  

  6. ZOOM Group Session 

  7. Session 4 - Dealing with Negative Self Talk and the Imposter Syndrome 

  8. Session 5 -  Aligning Confident Words with Confident Virtual Presence  

  9. Session 6  - Making it Stick

  10. ZOOM Closing Group Session