Minimizing Word Use: Prevalent, Problematic & Preventable
It cuts across industries, cultures and career stages. It shows up in meetings, in emails, in the moments just before you say something important. A reflexive "sorry." A qualifier that softens a point that didn't need softening. A habit so ingrained you no longer notice it.
The result is a gap — between the value you bring and the value others perceive.
CULTIVATE was built to close that gap.
What Women Say: Real Transformations in their own Words


How to Bring Cultivate
to Your Organization
WEBINAR (60-90 min)
Raise awareness.
Start the conversation.
A virtual interactive session that introduces the issue of minimizing language — what it is, why we do it, and what it costs us. (in-person Seminar also available)
Ideal for ERGs and Women's Networks looking to open a new conversation inside their organization. Includes live Q&A.
ONLINE PROGRAMS
recommended
Build the Habit.
Create Lasting Change
Choose between the Online Program for an internal cohort or run a customized series of live virtual workshops, spaced over a few months. Sessions can be designed to stand alone or work as part of the series.
Participants leave with:
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A clear understanding of why they minimize and what drives it
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A science-rooted 3-step process to replace minimizing habits with assertive ones
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Practical tools, worksheets and exercises to embed into daily work
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Greater confidence communicating in high-stakes moments
1on1 COACHING
Targeted support for key performers.
For women on your team who need a private, tailored approach — 1on1 coaching sessions customized to their specific communication challenges and goals.
Available as a standalone engagement or as a complement to the multi-session program.
What Organizers Say
"Since we ran your training internally, I have received great feedback from the participants. It also gained quite some interest from the CEO and the upper management team.” — Camille Rodriguez, Leader of the Women's Resource Group, Canonical
"Thanks for that incredible workshop JoAnn. I have had individuals reach out stating they LOVED it.” — Alpa Tailor, Microsoft
"The session was excellent and very thought provoking. My takeaway: Assertiveness is Clarity."
— Julie Kleis, Director, Fiduciary Specialist Team, RBC Wealth Management
"These workshops were incredible and so eye opening."
— Brittany Ottewill, Culture, Engagement and Belonging Specialist, ApplyBoard
“I personally took away so many valuable lessons to better reinforce my brand!"
—Megan Rodgers, SAIS Global WIL, Johns Hopkins University





