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Your words should communicate
your worth.

Many of us don't realize the extent to which we're minimizing ourselves  simply with our words. Where do you stand?

See JoAnn in conversation with Edwina Dunn, OBE,
Founder of The Female Lead

JoAnn Lauterbach & Edwina Dunn talking about LUCK

Minimizing Word Use: Prevalent, Problematic & Preventable

It cuts across industries, cultures and career stages. It shows up in meetings, in emails, in the moments just before you say something important. A reflexive "sorry." A qualifier that softens a point that didn't need softening. A habit so ingrained you no longer notice it.

 

The result is a gap — between the value you bring and the value others perceive.

 

CULTIVATE was built to close that gap.

What Women Say: Real Transformations in their own Words

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How to Bring Cultivate

to Your Organization

WEBINAR (60-90 min)

Raise awareness.
Start the conversation.

A virtual interactive session that introduces the issue of minimizing language — what it is, why we do it, and what it costs us. (in-person Seminar also available)

 

Ideal for ERGs and Women's Networks looking to open a new conversation inside their organization. Includes live Q&A.

ONLINE PROGRAMS

recommended

Build the Habit.
Create Lasting Change

Choose between the Online Program for an internal cohort or run a customized series of live virtual workshops, spaced over a few months. Sessions can be designed to stand alone or work as part of the series.

 

Participants leave with:

  1. A clear understanding of why they minimize and what drives it

  2. A science-rooted 3-step process to replace minimizing habits with assertive ones

  3. Practical tools, worksheets and exercises to embed into daily work

  4. Greater confidence communicating in high-stakes moments

1on1 COACHING

Targeted support for key performers.

For women on your team who need a private, tailored approach — 1on1 coaching sessions customized to their specific communication challenges and goals.

 

Available as a standalone engagement or as a complement to the multi-session program.

What Organizers Say

"Since we ran your training internally, I have received great feedback from the participants. It also gained quite some interest from the CEO and the upper management team.” — Camille Rodriguez, Leader of the Women's Resource Group, Canonical

"Thanks for that incredible workshop JoAnn. I have had individuals reach out stating they LOVED it.” — Alpa Tailor, Microsoft

"The session was excellent and very thought provoking. My takeaway: Assertiveness is Clarity."

Julie Kleis, Director, Fiduciary Specialist Team, RBC Wealth Management

 

"These workshops were incredible and so eye opening."

Brittany Ottewill, Culture, Engagement and Belonging Specialist, ApplyBoard

“I personally took away so many valuable lessons to better reinforce my brand!"

Megan Rodgers, SAIS Global WIL, Johns Hopkins University 

Let’s talk about what’s possible in your organization

Every engagement is customized. Whether you're looking to run a single awareness session or a multi-month program, the conversation starts with understanding what your organization needs.

Communication is complicated.

Your approach shouldn't be.

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