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Your words should communicate
your worth.

Many of us don't realize the extent to which we're minimizing ourselves — simply with our words. Where do you stand?

See JoAnn in conversation with Edwina Dunn, OBE,
Founder of The Female Lead

JoAnn Lauterbach & Edwina Dunn talking about LUCK

Minimizing Word Use: Prevalent, Problematic & Preventable

​It cuts across industries, cultures and career stages. It shows up in meetings, in emails, in the moments just before you say something important. A reflexive "sorry." A qualifier that softens a point that didn't need softening. A habit so ingrained you no longer notice it.

 

The result is a gap — between the value you bring and the value others perceive.

 

CULTIVATE was built to close that gap.

What Women Say: Real Transformations in their own Words

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How to Bring Cultivate

to Your Organization

WEBINAR (60-90 min)

Raise awareness.
Start the conversation.

A virtual interactive session that introduces the issue of minimizing language — what it is, why we do it, and what it costs us. (in-person Seminar also available)

 

Ideal for ERGs and Women's Networks looking to open a new conversation inside their organization. Includes live Q&A.

ONLINE PROGRAMS

recommended

Build the Habit.
Create Lasting Change

Choose between the Online Program for an internal cohort or run a customized series of live virtual workshops, spaced over a few months. Sessions can be designed to stand alone or work as part of the series.

 

Participants leave with:

  1. A clear understanding of why they minimize and what drives it

  2. A science-rooted 3-step process to replace minimizing habits with assertive ones

  3. Practical tools, worksheets and exercises to embed into daily work

  4. Greater confidence communicating in high-stakes moments

1on1 COACHING

Targeted support for key performers.

For women on your team who need a private, tailored approach — 1on1 coaching sessions customized to their specific communication challenges and goals.

 

Available as a standalone engagement or as a complement to the multi-session program.

What Organizers Say

"Since we ran your training internally, I have received great feedback from the participants. It also gained quite some interest from the CEO and the upper management team.” — Camille Rodriguez, Leader of the Women's Resource Group, Canonical

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"Thanks for that incredible workshop JoAnn. I have had individuals reach out stating they LOVED it.” — Alpa Tailor, Microsoft

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"The session was excellent and very thought provoking. My takeaway: Assertiveness is Clarity."

— Julie Kleis, Director, Fiduciary Specialist Team, RBC Wealth Management

 

"These workshops were incredible and so eye opening."

— Brittany Ottewill, Culture, Engagement and Belonging Specialist, ApplyBoard

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“I personally took away so many valuable lessons to better reinforce my brand!"

—Megan Rodgers, SAIS Global WIL, Johns Hopkins University 

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Let’s talk about what’s possible in your organization

Every engagement is customized. Whether you're looking to run a single awareness session or a multi-month program, the conversation starts with understanding what your organization needs.

Communication is complicated.

Your approach shouldn't be.

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