Message in the street

How many times have you seen a Men at Work sign ?

Countless, undoubtedly.


How many times have you been moved to whip out your phone and take a picture as you stood in traffic?

Nearly never, I'm guessing.


Last night I saw this and applauded the effective, simple, audience-cenetered messaging of this sign.

Is the message in your upcoming important presentation half as effective in driving the action you want?

Communication is complicated.

Your approach shouldn't be.